London unveils logo of 2012 Games

[Kam 243]

The logo can be seen HERE

 

The brand, designed by Wolff Ollins, has been targeted at the young people the organisers hope to get involved.

 

It is a deliberate change from previous Olympic logos, which often feature an image from the city.

 

I dont like it...they want to appeal to the kids by using a graffiti theme, but it just doesnt look right to me.

[Guest The Man Beast]

Yuck! I hate it

[Guest Jung]

That is pretty darn crappy. Looks like paper when you scrunch it up and throw it in the bin.

[Guest Nicole]

Looks like the sorta thing a kid draws in class because they are bored.

 

I can use the word "sorta" but not "***"?

[Guest Davros]

Don't like it. Couldn't make out what it was initially.

 

And to think someone was paid £400,000 for this!! :doh32:

 

Someone just posted a great comment on the BBC forum. It was removed, not surprisingly.

 

I'll clean it up a bit.....

 

It looks like Lisa Simpson doing something she probably shouldn't be!! :info7:

Edited June 4, 2007 by Davros

[Guest Danny Styles]

that's horrific

[The Icon 152]

Makes me glad I don't live in London, I won't ever have to see it again.

[Guest big pau hoolinator]

Not a fan...

[Red05 343]

Oh that's one of them 'abstract' thingies isn't it? Those things that are really just crap jagged drawings that are supposedly good. Yeah...I don't like it.

[Guest Moobs]

Urgh, it's hideous.

[Guest FreeSpirit]

That is an absolutely awful logo IMO. The organising committee really need to come up with something a bit more innovative, as it seems like a 5 year old scribbled this on a spare piece of paper. It doesn't refelect anything at all to do with the games.

 

This is the biggest sporting event to hit these shores since 1966 afterall and I feel that this logo is a huge letdown.

[The Icon 152]

We really don't need a like it option.

[Guest Citizen Kane]

That's just awful. Must have taken Mr Ollins 5 minutes to come up with it.

 

And how on Earth is that supposed to appeal to young people? Or anyone for that matter?

[wyndorf 389]

For those who are too lazy to press the link....

 

http://img520.imageshack.us/img520/2377/poole0.jpg

[Joey Asbo 45]

Above looks dangerously like a pink swastika

[Guest Nemesis Enforcer]

I think it looks horrific, if you were watching the BBC news at 6pm you'd have seen it properly, it changes colour which makes it looks even worse!

[Guest dpddave]

im delighted london has chosen this as there logo....

[BRM 220]

I think it's fantastic!

[Guest Christof]

The video of it makes it look a bit less strange but I really don't see what was wrong with the old one!

[wyndorf 389]

Above looks dangerously like a pink swastika

 

Have a gold star :Clever

[Guest FreeSpirit]

To me its just a bunch of old farts sitting round a table thinking that they know what the youth of today find cool, when in reality they haven't got a f***** clue.

 

This logo is a complete embarrassment, and makes our hosting of these prestigious games look more like a laughing stock.

Edited June 4, 2007 by FreeSpirit

[Guest Slim Jim]

Yeah but it only cost 400 grand so it's alright.

 

Watching the video it seems like it's about 20 years too late.

[Dead Crow 370]

Horrendous logo.

 

Humourously, the BBC has been inundated with complaints about it too.

[Guest FreeSpirit]

I see the complaints have passed 10,000 already.

[Guest big pau hoolinator]

Who likes it ?