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Blockbuster ratings for ITV1 Monday


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From Digital Spy:


Blockbuster ratings for ITV1 Monday

Tuesday, November 23 2004, 12:03 GMT -- by Neil Wilkes


ITV's soap and celebrity lineup paid dividends with a peaktime share of 44% last night (Monday), according to early ratings figures.


'Mad Maya Monday', so named because of the antics of Corrie's resident psychopath Maya, was the network's best Monday performance since the death of the soap's Richard Hillman in March 2003.


The first episode, shown at 7.30pm, was the highest-rated, with 13.8 million viewers (59%) and a peak of 14.6 million (61%). The 8.30pm installment drew 13.3 million (51%), while its third outing averaged 12.4 million (52%) from 10pm.


Sandwiched amongst them at 9pm was the second episode of I'm A Celebrity, Get Me Out Of Here!, which managed to build on its 9 million launch audience to average 9.7 million (38%).


At the top of primetime, Emmerdale also fared well with a respectable 10.4 million (50%).


ITV is applying the Corrie-heavy scheduling strategy again on Wednesday and Friday of this week.

I dont really watch Corrie but its obvious they've worked hard on their shows. Have to give kudos to the Corrie writers, they've done a fantastic job building up storylines - they're thinking ahead, unlike so many other shows! (I think they've already got Shellys Boyfriend lined up as the next "uber heel")
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I agree on Charlie Kam, a slow burner that will build for around January-March next year with it climaxing at Easter probably (WWE take note of this, planning ahead.) They haven't really done anything with Bradley Walsh's son on the show either so he could be a good call to do be built up into an evil being.


But really, as long as the Les/Kirk/Chesney trio remains I will keep watching. Kirk is a legend.

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